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2016-07-06 Germany: LIVERUR – Living Labs in Rural Areas

LIVERUR – Living Labs in Rural Areas

Description of the project offered: 
The focus of the call is identifying innovative business models that are developing in rural areas, have significant potential to create added value, social cohesion and jobs and are likely to be up scaled to or replicated in other areas. Proposals in the context of this call should produce practical and business-oriented tools such as for example a collection of business cases for new entrepreneurs. Communication and transnational approach are two crucial factors. 
LIVERUR aims at expanding an extremely innovative business model called Living Labs among the rural regions. Living labs are user-centred, open-innovation ecosystems often operating in a territorial context, integrating concurrent research and innovation process within a public-private partnership. The basis for the strategic development of a rural Living Lab is in establishing a sustainable stakeholder partnership; users, policy-makers, companies, researchers enter into agreements on the basis of which they may engage in longer term collaboration. However, a successful Living lab business design can be expected to be highly affected by the specific context of the Living Lab rural environment and by its specific objectives and ambitions. LIVERUR project identifies Living Labs as innovative business models that are currently developing in rural areas, and it will undertake socio-economic analysis to identify, describe and benchmark differences between the new Living Lab approach and more entrepreneurial traditional approaches (mass production, development of prices, optimising the cost structures with the enterprises, rationalisation). LIVERUR project pays particular attention to Living Labs, since they foster a more sustainable mobilisation of resources, improved cooperation between operators along the value chain and lead to new services. Living Lab utilizes the open innovation concept in a wider sense, with success/failure rate determined by empirically based research key factors. Since there is still a lack of empirically grounded studies, the short term objective of LIVERUR is to improve knowledge of business models growing in rural areas, including a through understanding of their potential. In the long term the project will increase the potential for rural economic diversification. 
Project outputs: 
1. Extensive report on the comparison between entrepreneurial traditional approaches, advantages and disadvantages, and the new revolutionary approach of Living Labs
2. Strategy for gradual shift toward the Living Lab approach 
3. Training activities for entrepreneurs and regional development energy on the new concept of open innovation and Living Lab approach
4. One business-oriented tool: collection of business cases targeting new entrepreneurs and offer them guidance and benchmark solutions
5. Communication plan to capitalize the project across Europe
Project target group: 
rural entrepreneurs
policy-makers for fostering investments in the area
Project proposer:   Cleopa GmbH (Germany)
Partner role:  Project coordinator 
Partner organisation:  Consultancy
Call for proposal identifier:  H2020-RUR-2016-2017

Description of the collaboration sought: 
Stakeholders to be involved in the consortium: research institutes focused on rural issues, agricultural entrepreneurial organisations, agricultural consumers organizations, regional development agencies, SMEs in the food sectors, energy efficiency and resource management institutes/experts, bio-based value chain stakeholders. 
Expertise sought: Research ethics, Business aspects, Employment issues, Regional development, Economic aspects, Information. Media, Education. Training, Social aspects, Climate change and Carbon cycle research, Clean coal technologies, Sustainable development, Environmental protection, Safety, Water resource management, Agricultural biotechnology, Food, Agriculture, Life sciences, Biotechnology, Biofuels, Energy saving, Renewable sources of energy, Transport, 
Roles sought: Project coordinator, Project participant, 
Organisation types sought: 
Countries sought: Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, United Kingdom, 

Call for proposal specific information
The referenced call for proposals has no specific fields defined.