Proje Geliştirme ve
Koordinasyon Birimi

2016-03-14 Romania: Digital Tour in Transylvania Lands


 Digital Tour in Transylvania Lands

Description of the project offered: 
Lonely Planet situates Transylvania on the 1st place in the top of the best EU regions to be visited in 2016 but this appreciation needs an adequate promotion campaign online. 

Given that tehnonlogia becomes ubiquitous in business and digital consumer taking control and changing the game - both online and offline - companies must align their marketing and communications approach quickly to keep relevant to the consumer.
Five major trends will be imposed in the area of marketing and communication:

integrated omni-channel experience;
Content marketing;
Social media marketing;
Mobile marketing;
Video marketing.
Project proposer:   Emil Anton COMSA ()
Partner role:  Project participant 
Partner organisation:  Consultancy
Call for proposal title:  Internet of Things 
Call for proposal identifier:  H2020-IOT-2016-2017

Description of the collaboration sought: 
The purpose of the project proposal is to facilitate collaboration among EU cluster organisations in consortia on TIC applications for the tourism sector, to enhance cluster managers’skills for generating added-value TIC services for the SME’s members in view to exploit synergies towards common activities and joint strategy development. 

In view to stimulate the innovative activities, especially in SME’s, Transylvania Lands Cluster proposes targeted training actions for cluster managers to identify areas for improvement, coaching and mentoring, Cluster Excellence benchmarking assessment , platforms for knowledge sharing and expertise and development of a comprehensive TIC strategy for tourism. 
Expertise sought: Research ethics, Business aspects, Scientific research, Coordination. Cooperation, Innovation. Technology transfer, Evaluation, Legislation. Regulations, Policies, Regional development, Economic aspects, Information. Media, Education. Training, Social aspects, Sustainable development, Environmental protection, Standards, Food, Agriculture, Life sciences, Mathematics. Statistics, Network technologies, ICT Applications, Telecommunications, Information processing. Information systems, 
Roles sought: Project coordinator, Project participant, 
Organisation types sought: 
Countries sought: Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, United Kingdom, 

Call for proposal specific information
The referenced call for proposals has no specific fields defined.