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2016-01-05 Italy: HUMANSHIP – Innovation Hubs for HUMANistic EntrepreneurSHIP


HUMANSHIP – Innovation Hubs for HUMANistic EntrepreneurSHIP

Description of the project offered: 
The Humanistic Approach
In the past, Europe has been the cradle of Humanism: all the human knowledge, with no radical distinctions, was worshiped and nurtured. This approach left to the European Culture an incredibly rich, but often unexploited, legacy: the power of innovation.
As stated in the 2010 EU Green Paper “Unlocking the potential of cultural and creative industries”, places where there is a good presence of creative industries are the places where innovation is stronger. 
Innovation entails multi-sector skills and an integrated way of thinking and operating.
A revitalization of the Humanistic approach could considerably help to design an eco-system where innovation and creativity may become a powerful engine to foster entrepreneurship and economic growth.

Art in business
“Try again. Fail again. Fail better”, S. Beckett
European entrepreneurs have a hard time seeing failure as anything but the opposite of succeeding. 
There’s no culture of failing and starting right back again. Failure is regarded as the end of a line, rather than a point on the learning curve of life/career. People who aren’t entrepreneurial – aka the vast majority of people living in Europe – generally look at failed entrepreneurs with a mixture of schadenfreude and misplaced sympathy. 
But failing is synonymous with learning and artists know it very well. Their daily practice has to do with the unexpected, with experimenting new ideas, taking risks, dealing with critique. 
The set of skills artists learn allows them to be consistently innovative and come up with new ideas. This skill set, when applied to business, as many Large Companies and Corporations already started doing (, could bring early stage entrepreneurs a much needed competitive advantage.
On the other hand, a constant interaction with a business ecosystem could give artists, creative professionals and entrepreneurs of creative industry, who are often less structured, a better focus on the creation of products and services answering the market demand and fostering their career or their start up.
Business in Hub
“It’s important to overcome the distinction between financial capital and work, industry and agriculture, production and culture and focus primarily on the idea of community” 
(A. Olivetti)

Matching innovation needs of businesses with the unexploited potential of creatives should be, therefore, the main objective. HUMANSHIP Innovation Hubs will be organized as open communities of innovative entrepreneurs and creative professionals to which established enterprises will be able to address to find ideas to improve their business and to find solutions to their problems.
Project proposer:   Alessandro Ameli ()
Partner role:  Project participant 
Partner organisation:  Consultancy
Call for proposal identifier:  H2020-SC6-CULT-COOP-2016-2017

Description of the collaboration sought: 
HUMANSHIP foresees the creation of a network of Hubs in which different competences are merged together to generate an innovative space to let ideas easily flow and contaminate like in a Renassaince court. 
We want to create a model replicable Europe-wide, that connects creative professionals, entrepreneurs and artists to bring innovation inside the consolidate enterprises.
Each HUB will select the most interesting local artists and startups to offer them a creative residence to co-work inside the hub.
The organisation will be responsible of the artists and the startups trainings; will be in charge of facilitating the dialogue among the involved actors; will help the development of a common language. 
The facilitators, supported by the trade associations, will individuate enterprises needs through surveys and interviews. 
The artists will be offered a stimulating place in which working on their own project and the possibility of increasing their competences and their target, and will also have the chance of offering their working methodology to young entrepreneurs, who need to face and overcome the problems connected to entering the market.
Each incubator will select the most interesting startups to be involved in the hub. 
The startups will develop their business individuating and solving their problems through the workshops held by the artists, meeting the enterprises involved in the last project step.
After a period of mutual acquaintance, the facilitators, the artists and the startups will work together in the hub contaminating their ideas through collective brainstorming, expositions, public events, workshops, seminars and others.
Once the hub becomes a consolidate entity, the facilitator will match supply and demand, connecting enterprises to the artists and the startups of the hub.
Selected enterprises will be offered a voucher that can be spent in the hub to ask young and innovative entrepreneurs and creative artists to bring innovation (process, product, service) to their own company. 
The enterprises can address to the hub to solve an internal (employee, leadership…) or external (product improvement, marketing…) problem. The voucher will cover part of the foreseen costs and the rest will be up to the enterprises. 
Expertise sought: Business aspects, Coordination. Cooperation, Innovation. Technology transfer, Evaluation, Employment issues, Regional development, Economic aspects, Information. Media, Education. Training, Social aspects, Project management methodologies, 
Roles sought: Project coordinator, Project participant, 
Organisation types sought: 
Countries sought: Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, United Kingdom, Albania, Bosnia and Herzegovina, Croatia, Iceland, Israel, Liechtenstein, Macedonia, the former Yugoslav Republic of, Montenegro, Norway, Serbia, Switzerland, Turkey, 

Call for proposal specific information
The referenced call for proposals has no specific fields defined.