Proje Geliştirme ve
Koordinasyon Birimi

2015-11-10 Ukraine: Transport Manufacturing Industries Brands Assessing and Their Value Growth


 
Transport Manufacturing Industries Brands Assessing and Their Value Growth

Description of the project offered: 
In the time of virtual economic relations growth the necessity of assessment of all types of capital belonging to the transport manufacturing industries is increasing. Almost all of these industries make their own brand that consist of market image, consumer priority, trade mark popularity etc. As all brands (i.e. transport manufacturing industries) have their life sickle it is necessary to estimate their position on life line and to present the proposition for rebranding, renaming, face-lifting, image sharing and other PR and marketing activities for market expansion and brand value growth. 
Now there exist more than 50 methods of brand value assessment, so it is necessary to select the write one and to prove it usage for transport manufacturing industries. We have such an opportunity with Ukrainian brand automobile enterprises valuation. There was methodical approach proposed that concerns brand valuation of automobile enterprise, including score and estimated value of brand’s components.
This new research will discover brand of different transport manufacturing industries (motorway, aviation, navy etc.) and present it valuation and life sickle place depending on a number of factors in comparison with the industries of similar type or other industries.
Project proposer:   Kseniia Gorova (Ukraine)
Partner role:  Project coordinator 
Partner organisation:  Education
Call for proposal title:  2016-2017 Mobility for Growth 
Call for proposal identifier:  H2020-MG-2016-2017


Description of the collaboration sought: 

Expertise sought: Economic aspects, Transport, Industrial manufacture, 
Roles sought: Project participant, 
Organisation types sought: Education, Industry, Research, 
Countries sought: Belgium, Austria, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, United Kingdom, Albania, Bosnia and Herzegovina, Croatia, Iceland, Israel, Liechtenstein, Macedonia, the former Yugoslav Republic of, Montenegro, Norway, Serbia, Turkey, Switzerland, 

Call for proposal specific information

The referenced call for proposals has no specific fields defined.